Learning is the lifetime process, and learning a new skill is even more important. In the digital era, it is essential to keep your business up-to-date with digital trends.
Marketing is an essential part of any business. There are numerous courses and certifications available online for digital marketing. The digital market got introduced in 1990 and it takes loops and becomes the big thing in the market. The traditional market becomes digital. It is helping businesses to grow from local to global markets.
To become the topmost candidate for your digital market course. Certification gives you an edge for digital marketers. Useful marketing techniques help to sharpen the skills of a person. So, take advantage of digital marketing courses because everything counts when you are building your brand.
Top digital marketing services help to provide the certification for better marketing strategies. In this article, we will review the best digital marketing program courses by google in 2020.
Top 15 digital marketing services by Google
Google has helped marketers a lot in every field. Google is providing various digital marketing courses online. In certification, it covers from basic to the advanced level. The beginner can quickly learn digital marketing with some special tools from the courses. Here are some of the best digital marketing courses.
Let’s get started :
Google Analytics Certification
This analytics academy helps you to learn about the measurement tools of google so that you can grow your business through intelligent data with some collection and analysis.
Google Analytics is a free tool that is used in digital marketing toolkit. It is A to Z guide to google individual qualification
You need to score 80% or above to get the certification.
Official Website: https://analytics.google.com/analytics/academy/
Google Adwords Certification
This certification is the professional accreditation that Google offers to individuals with excellent proficiency. Adwords comes with the various courses. Free certification courses can be set up in Google Adwords account, learning AdWords in different formats like Display, Video, Search, etc.
Google AdWords gives different benefits. With the Google Adwords certification, you can learn within days, not in months. While you learn about bidding and pricing, you can easily build or customize your campaign. There are different AdWords free certification courses
See Also: 17 Best Online Marketing Tools for your Startup Business in 2020
Mobile Certifications, Search Certifications, Video Certifications, Adwords Fundamentals, Display Certifications, and Google Shopping Certifications.
Official Website: https://support.google.com/google-ads/answer/9029201
Hubspot Certification
Hubspot is a boundless and free online certification that is founded in 2006. It is specialized in a comprehensive certification and it gives the small-sized lessons for professionals to grow the business. Hubspot provides various tools like:
- Social media marketing
- Content management
- Web analytics
- Landing pages
- SEO
The company sales and marketing courses are taught by experts so that new skills and techniques will help to grow in your field.
Official Website: https://academy.hubspot.com/certification-overview
Digital Marketing Unlocked
This course focuses on the different fundamentals of Digital Marketing. To access the course, the only signup with email id is required. Digital marketing opened by google is free and you can get it online.
In the library, it covers 26 topics and sub-topics about digital marketing. These courses come up with offline mode also so that videos can be assessed anytime.
Google has helped many businesses, students and homemakers, without investing a single penny. Whether you are new, old or in the middle of the company, you can choose the right lesson for you.
Official Website: https://learndigital.withgoogle.com/digitalunlocked
Hootsuite Academy
Hootsuite offers different marketing tools. It is a popular social media management platform. Hootsuite offers training ranging from intro to advanced level courses in this, and you can get the industry recognition certificate, a permanent online certificate, professional directory.
Social media training is a great way to get your dream job, or you want to excel at your job. In this, it comprises 15 lessons and assessments.
Official Website: https://education.hootsuite.com/
Copyblogger Certified Content Marketer
Certified Content Marketer solves all the problems. Writers who have solid fundamental writing skills and a demonstrated understanding of content marketing strategy are added to recommended writers.
Copyblogger is a leading training and networking community. Before applying, you must be a member of the Copyblogger Authority member and pay for a certification course. There are two costs for this certification one is for $399 annually, and for Certification Program, it is $495.
Official Website: https://www.copyblogger.com/certified-content-marketers/
Facebook Ad Certification
If you want to stand out in your field, then this is the best way for marketing. In this modern world, everyone is using social media to connect. Facebook advertising is a useful way for your organization to reach out to your audience. Facebook blueprint certification recognizes advanced level courses. In this certification, it covers two certifications like:
- Facebook pages
- Facebook advertising
Official Website: https://www.facebook.com/business/learn/certification
Twitter Fight School
Flight school help to master your advertising. It helps us to engage with the user. Twitter flight school offers Marketing leadership and Executive leadership.
If you start the course, you have to complete it within the given time. In the marketing section, it covers the basics of twitter, content planning. Flight school helps to build a personal brand.
Official Website: https://flightschool.twitter.com/
Linkedin Course
If you want to advance your career or you want to improve your business and marketing skills. Linkedin is very accessible, and it covers a wide range of subjects not only professional but also personal.
In this Lynda.com offers the course. LinkedIn has guides on Lynda.com to teach LinkedIn. It provides a free 1-month trial from your account to learn on Lynda.com. Choose the courses and complete them to get certificates. LinkedIn adds documents directly to your LinkedIn Profile.
You need to choose a plan, create the LinkedIn account, and start learning.
Official Website: https://www.linkedin.com/learning/topics/digital-marketing
Market-Motive
Market-Motive is one of the most recognized web-based training platforms and providing courses since 2007. It offers tool-based training on Google Adwords, Google Analytics, Facebook, Twitter, and Youtube.you have to enroll in the market motive for the certification.
Official Website: https://www.marketmotive.com/digital-marketing-certification-training-courses/
Content Marketing Online Institute Certification
CMI has become is one of the most important resources for content marketers. The curriculum includes a different range of content marketing topics, including the audience, planning, story, channels, conversation, measurement, and process.
In content marketing, you can work from your place, and it includes seven topics. Once you pass the exam, you get the certification. The certification never expires. You also do not need to maintain the yearly subscription.
Official Website: https://www.onlinemarketinginstitute.org/certifications/content-marketing-certification-2/
Digital Marketing Institute Professional
DMI founded in 2008, and its headquarters are in Dublin. This course prepared for digital marketing and sales professionals. Courses include digital marketing, digital social selling, search marketing, and many more. Digital marketing specialized in mobile marketing and social media marketing to email marketing, SEO, and digital advertising.
Official Website: https://digitalmarketinginstitute.com/students/courses/professional-diploma-in-digital-marketing
Cornell University Certification
This certification is online learning. It offers online professional and executive development programs in the world. This certification starts with an overview of the digital marketing landscape, prepare you to implement proven frameworks. In the end, you able to create an integrated digital market plan based on the company’s priorities.
Official Website: https://www.ecornell.com/certificates/
Youtube Certification
Youtube is the world’s second-largest search engine. A video becomes the preferred content medium. Youtube certification will help how to create the youtube channel, how to optimize it and monetize it. The accreditation will support for 18 months from the date of the certification. This is a totally free platform.
Official Website: https://support.google.com/youtube/answer/6145904?hl=en
American Marketing Association Digital Marketing Certification
This association is the most extensive professional marketing in the world. Thay partner with LinkedIn. The learning path and exam path were designed to pass the knowledge to conceptualize, execute and measure marketing strategies.
Official Website: https://www.ama.org/digital-marketing-certification/
Conclusion
Above, we have discussed 15 different digital marketing courses by google certification. Digital Marketing Courses are designed to help digital marketers to learn everything about digital marketing most comprehensively and practically.
I hope this article will help to find the best digital marketing course for you.
Thank you!! for reading.
About the Author
Morris Edwards is a web developer & marketing strategist who works with Awebstar, the best seo company in Singapore. Apart from this, he loves to write blogs on web design, SEO & internet marketings. Follow him on Facebook and Twitter to get his new articles and updates instantly.
